Creative brief: To create a campaign that would make Twinkies relevant once again.
Big Idea: We capitalized on what made Twinkies world-famous in the first place: their near-death experience back in 2012. And we did so by creating a conspiracy theory. One that would center around aliens and the Apocalypse.
CW: Harumi Rangel
A conspiracy theory website framed as having been made by Giorgio Tsoukalos will be shared on Twitter by the man himself. On the website, people can learn more about the conspiracy theory.
Twinkies Spoof Video
After deciding to play along with the theory, Hostess will release a spoof video of the CEO.