Supergoop!

Gross. Smelly. Oily. Unnatural. Chore. These are all common misperceptions of SPF due to bad experiences with sunscreen. You don’t need sunscreen for protection, you just need SPF, and Supergoop is SPF as make-up. Don’t think about your daily rituals anymore or any less than you had to before. By adding zero steps, you get full protection.

AD: Me & Kiana Fernandez

CW: Me & Kiana Fernandez

Tag: SPF Looks Like This

 
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Process

Behind the Scenes

After coming up with the concept, we set out to photograph our models. Then, we edited the images and separated them into different masters for screen printing. Later, we digitally scanned our prints to add our final layers of the background, tag, logo, and sun-rays via Photoshop and Illustrator.

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