Gross. Oily. Unnatural. Chore. These are all common misperceptions of SPF due to bad experiences with sunscreen. Through this campaign, our goal was for young women to know that they don’t need sunscreen for protection. They just need SPF and Supergoop is SPF as make-up.
Don’t think about your daily rituals anymore or any less than you had to before. By adding zero steps, you get full protection.
AD: Me & Kiana Fernandez
CW: Me & Kiana Fernandez
Tag: SPF Looks Like This
Behind the Scenes
After coming up with the concept, we set out to photograph our models. Then, we edited the images and separated them into different masters for screen printing. Later, we digitally scanned our prints to add our final layers of the background, tag, logo, and sun-rays via Photoshop and Illustrator.