The Pit BBQ Media Plan

In an Advanced Media Planning Foundations course, we were given the task to form teams and act as our own media agency where we would help our client, The Pit BBQ, move from Austin, Texas, to Omaha, Nebraska.

With very few parameters, it was our job to create a detailed marketing plan that would inform, incentivize, and inspire our chosen target market, ultimately leading to a successful grand opening.

Out of 25 pitches, our agency won the account.

 
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Challenge

Given a media budget of $85,000, successfully launch a new out-of-state branch of The Pit BBQ without impacting the brand that is already established.

Solution

Our media agency, vincitori, focused on bringing Old Market back to the way it’s meant to be with The Pit BBQ by framing it as the approachable restaurant among the abundance of fine-dining and high-end stores in the area.