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The Austin Ad Fed (the local chapter of the American Advertising Federation, or AAF) is a not-for-profit professional association of members from all areas of advertising and related industries. Every year they host an award show to celebrate the works of professionals and students in the greater Austin area. 

This year, the Addys were hosted at the JW Marriott on February 20, 2018. Major sponsors include GSD&M, E4Youth, and GlobalWide Media.

This year, the Addys were hosted at the JW Marriott on February 20, 2018. Major sponsors include GSD&M, E4Youth, and GlobalWide Media.

The "Best of Show" awards wait on stage to be handed out at the end of the night. 

The "Best of Show" awards wait on stage to be handed out at the end of the night. 

Large panels display the work of agencies and students in the main hallway. 

Large panels display the work of agencies and students in the main hallway. 

Austin advertising agencies network and discuss their favorite projects before the start of the show.

Austin advertising agencies network and discuss their favorite projects before the start of the show.

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Attendees have fun in before the show at the MEITB-Photo Booth station. 

Attendees have fun in before the show at the MEITB-Photo Booth station. 

Grace Liu (left) and Jennifer Diep (right), both students at the University of Texas, pose in front of their campaigns.

Grace Liu (left) and Jennifer Diep (right), both students at the University of Texas, pose in front of their campaigns.

Attendees grab food from the taco bar and churro station before the start of the show.

Attendees grab food from the taco bar and churro station before the start of the show.

Emcee Mike Wiebe enters on stage to start off the night with some comedy. 

Emcee Mike Wiebe enters on stage to start off the night with some comedy. 

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After his stand-up, Mike Weibe, kicks off the program to showcase the awards reel. 

After his stand-up, Mike Weibe, kicks off the program to showcase the awards reel. 

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E4Youth presents on the importance of mentorship and cultivating workplace skills with local schools, colleges and employers to identify overlooked creative youth.

E4Youth presents on the importance of mentorship and cultivating workplace skills with local schools, colleges and employers to identify overlooked creative youth.

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Mystie Pineda, Content Producer for GSD&M, receives a "Best of Show Digital" award for Popeyes Crave Off. 

Mystie Pineda, Content Producer for GSD&M, receives a "Best of Show Digital" award for Popeyes Crave Off. 

Sabrina Lau, student at the University of Texas at Austin, receives her first award and wins "Student Best of Show Advertising" for her Portfolio 1 solo campaign on TalkSpace. Her parents on the left and right cheer her on as she is overwhelmed with joy.

Sabrina Lau, student at the University of Texas at Austin, receives her first award and wins "Student Best of Show Advertising" for her Portfolio 1 solo campaign on TalkSpace. Her parents on the left and right cheer her on as she is overwhelmed with joy.

Students from the University of Texas Advertising pose for their photos, happily leaving the night with many awards. 

Students from the University of Texas Advertising pose for their photos, happily leaving the night with many awards.